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NEWS

Stories, guides and updates.

Platform news, creator business tips and trend breakdowns for the UAE.

Ramadan Influencer Marketing in the UAE: Brand Guide
Trend Breakdown

Ramadan Influencer Marketing in the UAE: Brand Guide

How UAE brands can plan respectful, effective Ramadan campaigns with creators, from timing and content ideas to compliance.

18 Oct 2026
How to Measure Influencer Campaign ROI
Brand Guide

How to Measure Influencer Campaign ROI

Which metrics to track for an influencer campaign, how to use links and codes, and how to calculate return on investment.

17 Oct 2026
How to write a campaign brief creators actually reply to
Trend Breakdown

How to write a campaign brief creators actually reply to

Five things every brief needs so creators can say yes quickly.

16 Oct 2026
Micro vs Macro Influencers: Which Is Right for You?
Brand Guide

Micro vs Macro Influencers: Which Is Right for You?

Nano, micro, macro and celebrity creators compared: reach, engagement, cost and when each makes sense for your UAE campaign.

16 Oct 2026
How to Become an Influencer in the UAE (Step-by-Step)
Creator Business

How to Become an Influencer in the UAE (Step-by-Step)

A practical guide to starting a creator career in the UAE: choose a niche, build a profile, get your permit and land your first paid collaboration.

15 Oct 2026
Influencer Brief Template for UAE Brands (Free Checklist)
Brand Guide

Influencer Brief Template for UAE Brands (Free Checklist)

A copy-and-paste influencer brief template with every section a creator needs to say yes quickly and deliver the right content.

14 Oct 2026
What Is UGC and How UAE Brands Use It
Brand Guide

What Is UGC and How UAE Brands Use It

UGC explained for UAE businesses: what it is, where to use it, what to ask for, and how to brief a UGC creator.

13 Oct 2026
Influencer Marketing vs UGC for UAE Brands
Trend Breakdown

Influencer Marketing vs UGC for UAE Brands

Influencers build reach on their own channels, UGC creators make content for yours. Here is how to choose, or combine both.

12 Oct 2026
How to Hire an Influencer in Dubai: Step by Step
Brand Guide

How to Hire an Influencer in Dubai: Step by Step

A simple seven-step process to find, brief, book and pay the right influencer in Dubai without an agency.

11 Oct 2026