Ramadan is one of the most important moments of the year for UAE audiences and brands. Viewing habits change, families gather and many people pay close attention to content that feels meaningful and respectful. Here is how to plan an effective campaign with creators.
When to plan
Ramadan dates follow the lunar calendar. The next Ramadan is expected in early to mid February 2027, depending on moon sighting. Start planning at least six to eight weeks before, because creator calendars fill early.
How behaviour changes
- Evening and late-night viewing increases.
- Food, family, charity, wellness and gifting content is especially relevant.
- Audiences notice and value cultural sensitivity.
Content ideas that work
- Iftar and suhoor recipes and restaurant experiences.
- Family and gifting guides for Eid.
- Wellness and fitness routines adapted to fasting.
- Giving back: charity campaigns done transparently.
- Fashion and beauty for Ramadan evenings and Eid.
- Behind-the-scenes and storytelling about traditions.
Be respectful and authentic
- Do not show eating or drinking in daylight in a way that could be insensitive.
- Avoid humour or imagery that may offend.
- Let creators speak in their own voice. Forced scripts feel out of place.
- Make sure any charity element is real and clearly explained.
Compliance
All paid and unpaid promotion should follow UAE advertising standards, and creators should hold a valid UAE Advertiser Permit. See our Advertiser Permit guide.
Timing and budgets
Prices can rise during peak periods because demand is high. Book early, confirm deliverables and posting dates in writing and keep a buffer for revisions.
Measure what matters
Use tracked links and codes, and compare results with non-Ramadan periods. See how to measure influencer ROI.
Find the right creators
On YallaCreator you can browse food creators, lifestyle creators and more, filtered by city and budget, and book them directly.