A clear brief is the difference between content you love and a round of confusing revisions. Use this template for your next influencer or UGC campaign in the UAE.
The template
1. About the brand
Two or three lines about who you are, what you sell and who your customers are.
2. Campaign goal
One main goal. For example: drive visits to our new Dubai Marina branch, or get sign-ups for our app.
3. Key message
The one thing viewers should remember. Keep it short.
4. Target audience
Age, city, interests and language. For example: women 22 to 35 in Dubai and Abu Dhabi interested in skincare.
5. Deliverables
Be exact. For example: one Instagram Reel of 20 to 30 seconds, two Story frames with a link sticker, posted on a set date.
6. Content guidelines
- Must say: product name, one benefit, any offer or code.
- Must show: product in use, branded packaging.
- Avoid: competitor mentions, unproven claims, anything that conflicts with UAE advertising standards.
7. Style and references
Share two or three example videos that show the tone you like. Give creators freedom to use their own voice.
8. Disclosure and compliance
Content must be clearly marked as an advertisement and the creator must hold a valid UAE Advertiser Permit and show the number. See our guide to the Advertiser Permit.
9. Timeline
Briefing date, draft date, approval date, posting date.
10. Revisions
Say how many rounds of changes are included, for example one round.
11. Usage rights
Where and for how long you may reuse the content: your own channels, paid ads, website, in-store. Rights are usually priced separately.
12. Budget and payment
State the package and the payment method. On YallaCreator, payment is held safely by the platform and released after you approve the content.
13. Tracking
Explain how you will measure results, for example a trackable link, a code or a landing page.
Tips for better briefs
- Keep it to one page.
- Lead with the goal, not the rules.
- Be specific about deliverables, flexible about creativity.
- Give feedback on drafts quickly and in one batch.
Send your brief on YallaCreator
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