NEWS
Stories, guides and updates.
Platform news, creator business tips and trend breakdowns for the UAE.
Trend Breakdown
Reels vs TikTok vs YouTube Shorts for UAE Brands
Compare short-video platforms for UAE brands: audience, content style, strengths and which to choose based on your goal.
25 Oct 2026Trend Breakdown
Ramadan Influencer Marketing in the UAE: Brand Guide
How UAE brands can plan respectful, effective Ramadan campaigns with creators, from timing and content ideas to compliance.
18 Oct 2026Trend Breakdown
How to write a campaign brief creators actually reply to
Five things every brief needs so creators can say yes quickly.
16 Oct 2026Trend Breakdown
Influencer Marketing vs UGC for UAE Brands
Influencers build reach on their own channels, UGC creators make content for yours. Here is how to choose, or combine both.
12 Oct 2026