Start from your numbers
Look at your average views on the last 10 posts, not your follower count. Brands pay for attention, and views show the real attention you deliver.
Set one rate per format
- Story is the quickest to make, so it is your lowest rate.
- Reel takes the most planning and editing, so it is usually your highest.
- Photo feed post sits in between.
List each format as its own package so brands can compare you with other creators.
Review every quarter
If your bookings fill up quickly, raise your prices a little. If nobody books, check your portfolio first.